Dow Jones Campaign Coordinator, Professional Information Business in United States

Job Description:

As part of the demand team, the campaign coordinator plays an important role in managing the outbound campaign process and driving global demand programs that create engagement within our audiences and qualified leads.

Responsibilities:

  • Responsible for managing all marketing automation (Eloqua) email campaigns.

  • Work hand-in-hand with marketing operations, marketing managers and internal creative agency to create and execute successful campaigns.

  • Assist with the coordination of paid media campaigns by working with our agency and internal partners to launch, track, measure and maintain search, social, display and retargeting campaigns.

  • Work with interna creative agency to create all necessary assets for email and paid campaigns.

  • Work with marketing operations to build, test and optimize email templates and landing pages.

  • Work with marketing managers to optimize campaign and creative briefs.

  • Create Salesforce campaigns and monitor performance.

  • Create and deliver regular reports consisting of campaign recaps, results, evaluation of KPIs and ROI, and recommendations on optimization.

Experience:

  • 1-3 years of B2B marketing experience

  • Strong project management skills

  • Some marketing automation experience preferred

  • Some CRM experience preferred

  • Experience working with agencies, internal partners and third-party vendors

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us via email . Please put “Reasonable Accommodation" in the subject line.

Business Area: SOLUTIONS ENGINE

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

If you require assistance in completing the online application, please contact the Talent Management team for Application Help at TalentResourceTeam@dowjones.com