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Job Information

Dow Jones VP Marketing, The WSJ in NEW YORK, New York

Job Description:

VP Marketing, The WSJ

Where am I based?

New York, NY

Who is my manager?

SVP Marketing

The VP Marketing will be responsible for the end to end marketing strategy for the WSJ. Managing a team of world class marketers, s/he will oversee all marketing activity across the whole customer lifecycle from brand strategy, campaign marketing to direct response. This is a highligly visible, influential role that will evangelize across the business to ensure marketing supports and delivers on all critical business goals. The VP will deliver on a brand platform that unites marketing efforts across all membership businesses and will set the status quo for world class work. The ideal candidate will have 8+ years experience working in a global brand or digital subscription business and driving a high performing team to produce results.

Responsibilities

  • Lead the marketing team to drive the vision and strategy to position the WSJ effectively across all consumer audiences to hit strategic goals.

  • Lead and empower a team of marketers to drive key business metrics across the marketing funnel including brand strategy, acquisition, engagement and retention.

  • Exceptional judgement and brand steward for the WSJ, responsible for managing alignment across the organization and upholding the core values across everything we do.

  • Forecast, analyze and report on marketing activity effectiveness to senior leadership.

  • Set marketing priorities, influence, and collaborate with other teams including membership, the newsroom, customer service, technology and product.

  • Analyze market trends and competitors to create ideas which shape the overarching marketing strategy.

  • Team player and ability to make decisions in a fast paced environment.

  • Champion customer needs across all aspects of the funnel and operationalize insights

  • Set the vision and lead an in-house and external agency to produce a large volume of assets across all marketing activities. Have the ability to prioritize quickly and efficiently in line with company priorities.

  • Transform current processes to maximize efficiency across resources both internally and externally, as well as introduce best practices on running marketing projects and delivering campaigns.

  • Set the culture for the marketing team, bringing to life company values in everything the team does.

Qualifications/Requirements

  • A minimum of 8+ years experience working in fast paced marketing teams, ideally for a global subscription company.

  • Excellent people manager who loves the challenges that come with building and coaching talent.

  • Familiarity with a digital-heavy marketing strategy, and comfort with managing large multi-channel, national campaigns.

  • Strong cross-functional partner and experience working with company leadership

  • Excellent communication skills with the ability to comfortably handle difficult conversations

  • Understanding of and ability to articulate how marketing drives key business results.

  • Excellent verbal and written communication skills and a confident presenter.

  • Ability to manage a budget

  • Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.

  • Strong negotiation and influencing skills

  • Ability to stay calm under pressure and manage workload effectively in a fast paced environment

  • College degree (or equivalent), preferably in marketing, communications, or a business discipline.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.

Business Area: WSJ MEMBERSHIP GROUP

Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 23213

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