We build sleek, state-of-the-art products accessible from devices and platforms. We thrive on creativity and the thrill of bringing big ideas to market faster and better than our competitors. Comprised of designers, art directors and front end developers, the team closely collaborates with editorial, technology, sales and customers to carry out our ambitious road map of innovation.
Job Description:
Who we are and what we do?
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
Our consumer-facing brands have over 4m subscribers globally between them. The Marketing Subscription team is responsible for growing and retaining our DTC (direct-to-consumer) subscriber base globally, across WSJ, Barron’s, and MarketWatch. Our team manages the end-to-end subscription levers across brand, acquisition, engagement, and retention. The team is also supported by data science, analytics, and product teams. We also work closely with customer service, product, technology, finance, legal, and operations.
Role Overview
Dow Jones is seeking a Vice President, Global Acquisition & Paid Media to play a crucial role in driving growth and new subscribers through multiple performance marketing channels for The Wall Street Journal, WSJ Students, WSJ International, Barron’s, and MarketWatch.
The position is responsible for building a scalable demand generation, acquisition and paid media strategy while driving the successful execution of that plan. This role will oversee a team of high performing digital growth marketers.
This is a highly collaborative role that will partner across multiple groups within Dow Jones.
Accountabilities and Responsibilities
Accountable for the development and implementation of a comprehensive and successful D2C subscriber acquisition strategy to generate demand for Dow Jones through our digital and offline channels.
Implement the end-to-end tactics for our domestic and international acquisition marketing campaigns with a focus on acquiring loyal, profitable, and long-standing direct subscribers.
Ensure media budgets are delivering against business goals. This includes re-evaluating the media mix when business goals are not being met, and understanding effectiveness and profitability of channels.
Identify and develop A/B testing plans for campaigns and partner closely with the Product team on the execution of tests.
Identify new opportunities to drive the business forward — i.e. new markets, emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability.
Partner with the Brand and Creative Design teams to develop assets for all digital campaigns (copy, images and video). Provide feedback to establish and maximize workflows to create seamless campaign creation and delivery.
Oversee, develop and lead acquisition and paid media teams
Requirements
15+ years experience developing and driving the strategy of complex digitally focused marketing campaigns ideally for a direct to consumer product.
5+ years in a leadership role overseeing a marketing team
Strong understanding of customer segmentation and how to address different needs of each consumer base.
Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations.
Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
Ability to both think strategically and execute tactically.
NYC Pay Range: $140,000 - $450,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.
Business Area: CMO - SUBSCRIPTIONS
Job Category: Marketing Group
Union Status:
Non-Union role
Pay Range: $140,000 - $450,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 36182
