Dow Jones Creative Jobs

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We build sleek, state-of-the-art products accessible from devices and platforms. We thrive on creativity and the thrill of bringing big ideas to market faster and better than our competitors. Comprised of designers, art directors and front end developers, the team closely collaborates with editorial, technology, sales and customers to carry out our ambitious road map of innovation.

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Job Information

Dow Jones Senior Manager, Product & Brand Marketing in NEW YORK, New York

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Job Description:

Senior Manager, Product & Brand Marketing Team, Events and Professional Memberships

Who we are and what we do:

The Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence and tools they need to better lead their industries, grow their businesses and advance their careers. We provide a highly specialized service that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.

Job Description:

The Senior Manager will drive marketing for WSJ events, conferences and professional memberships. You will lead by example working closely with marketing managers to encourage top performance. The Senior Manager will also work closely with VP, Marketing to ensure operational excellence and grow skills of the team. Strong relationships with the team and cross-functional partners will be essential.

What are my accountabilities?

  • With input from the cross-functional team, lead the development of our event strategy briefs.

  • Create and manage development of brand creative for Wall Street Journal events.

  • Manage and mentor associates to produce strategic, creative assets and campaigns. Be a champion of the team along with VP, Marketing.

  • Work as part of a cross-functional team with Editorial, Innovation, Partnerships, Ad Sales, Legal, Sales and Marketing. Help facilitate communication and collaboration with internal partners.

  • Plan for and anticipate potential challenges and troubleshoot early to ensure each event’s success.

  • Ensure consistency and connection with the overall Wall Street Journal brand, working with Brand Marketing team.

  • Write briefs that inspire the creative team and drive best-in-class work. Partner with direct marketing/audience development team on marketing plans that leverage multiple channels, including social, video, mobile, display, search, content marketing, CRM, etc.

  • Create strategies based on competitive set, event trends, consumer analytics, audience reach, frequency of promotions, CPMs, impact of media and more.

  • Leverage consumer insights into acquisition and retention of members

What do you need from me?

  • The department’s success will be measured against the The Wall Street Journal’s aggressive growth targets. Your success will be measured by the creativity with which you solve problems and by your accuracy in managing integrated campaigns, their success in regards to specific goals, and of course by how well you work with your team members and other departments.

  • A bachelor’s degree in marketing, business administration, journalism or communications

  • At least 8 years experience in a B2C or B2B marketing role. Specific experience in media, publishing, product marketing and/or with events is highly desirable.

  • Ability to lead and mentor

  • Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs.

  • A mindset that is data curious, data literate and digital first, with the ability to balance the need for art and science.

  • Must be a entrepreneurial and self-starter with the ability to fully own and drive projects forward , thinking ahead to ensure event success

  • Analytical mindset with a passion for user behavior and a relentless drive for performance by optimizing marketing campaigns for maximum efficiency and effectiveness

  • Ability to think strategically and execute methodically

  • A strong communicator and presenter with outstanding writing skills

  • A zeal for marketing; passionate about media and/or events

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.

Business Area: WSJ MEMBERSHIP GROUP

Job Category: Marketing Group

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 19994

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