Responsible for developing innovative, multi-platform integrated marketing programs for advertisers created to drive revenue across the franchise. These programs should be designed to engage multiple consumer advertising categories. Additionally responsible for client-specific print, digital, and integrated proposals, presentations, and marketing collateral in assigned consumer-advertising categories. These categories have been identified as key for the franchise based on the following criteria: revenue, prominence, and potential for growth.
Day to day creation of proposals and presentations
Proactively create 360 degree multi-platform marketing programs to drive incremental revenue across the franchise
Ownership of lower tier and multiple categories
Excellent internal relationships
Bringing new media product opportunities to the wider team
To have good competitor intelligence and knowledge
Strong internal presentation skills
Proactive identifying of new opportunities and revenue streams
5 years of sales development and marketing experience in a related industry
Knowledge of cross-platform advertising sales, marketing, event and related research
Proven ability to develop and implement creative, strategic, revenue-driving marketing initiatives
Proactive team player
Excellent public speaking and communication skills
Exemplary writing skills
Proven success in execution of marketing programs from conception to completion
Microsoft Office fluency
Bachelor’s Degree preferred
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 21252