We are looking for a Sr. Data Analyst to become part of our Membership Strategy Group, focused on delivering foundational research on the WSJ app as an acquisition tool. This role will focus on increasing conversion rates, active days, and product adoption amongst WSJ members. It will require exceptional project management skills, an interest in business intelligence tools, and an obsession with great news products. You will assist in the management and execution of large-scale data projects and support reporting on app metrics. You will report to the Associate Director of Membership Insights.
What you’ll do:
Source and query data required for the ongoing acquisition, engagement, and retention efforts and larger-scale data science projects with a primary focus on WSJ App.
Draw meaningful insights from large datasets—find creative ways those insights can be used to drive subscription growth for The Wall Street Journal.
Use visualization tools to present complex data in a simple, engaging manner.
Assist in the management of long-term data projects. Effectively communicate with business stakeholders, identifying requirements and developing success metrics for developing and deploying machine learning applications.
Identify opportunities for new data projects. Ask intelligent questions, diagnose the real problem, and develop a long-term solution.
Design and lead projects, serving as a mentor for summer analysts and interns.
Support A/B testing needs to understand what design and interactions work best toward acquiring and converting customers.
You have a bachelor’s degree in information systems, marketing, operations, or general management from a technically intensive business program. Graduates with relevant coursework or professional experience in business intelligence will also be considered.
2-4 years of experience working in a data-related role is preferred.
You have an entrepreneurial attitude toward work and sweat the details.
You take ownership of your work. A solid understanding of QA processes for data is a must.
You have experience using analytics tools (SQL, Tableau, Excel)
Understanding and prior experience with web analytics platforms (Omniture, Google Analytics) will also lend itself well to this role.
Experience in advanced analytics methodologies such as experimentation and testing, including A/B testing tools and concepts.
Experience with customer analytics techniques such as segmentation, churn prediction, cohort analysis, etc.
Coding skills in one R or Python.
Enthusiasm for The Wall Street Journal and understanding of the product are necessary. Some background in media is preferred.
You have worked for a B2C, membership-focused business on the partner or brand side with a focus on full-funnel marketing analytics.
You have experience working with audience teams and have knowledge of segmentation, retargeting, data management platforms (DMP), and customer data platforms (CDP).
You have knowledge of intermediate mathematical and statistical concepts (e.g., regression analysis, correlation, decay curves, etc.)
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Data/Content Group
NYC Pay Range: $40,000 - $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 35500