We build sleek, state-of-the-art products accessible from devices and platforms. We thrive on creativity and the thrill of bringing big ideas to market faster and better than our competitors. Comprised of designers, art directors and front end developers, the team closely collaborates with editorial, technology, sales and customers to carry out our ambitious road map of innovation.
Programmatic Media Associate in NEW YORK, New York
Dow Jones is seeking a Programmatic Media Associate to actively participate in the management and optimization Display and Video programs driving subscriptions for The Wall Street Journal, Barron’s, and various other initiatives. This role will report to the Paid Search/Programmatic manager and leverage skills and best practices to fill top funnel activity through content delivery and drive prospects down funnel to conversion. The ideal candidate will have experience managing Programmatic programs with quantified direct response goals.
1-2 years of knowledge pertaining Programmatic programs through the Google Display Network or any of the major DSP exchanges (The Trade Desk, MediaMath, TURN, RocketFuel, etc.).
DoubleClick (CM, DV360, Studio) experience preferred.
Ability to traffic ads, setup campaigns, and manage media.
Familiarity with 1st and 3rd party data integration (DMP) experience and how they can power intelligent bidding and customer segmentation preferred.
Working knowledge of campaign research and management, creative testing, bidding strategies, Display/Video targeting capabilities, placement audits, day-parting, campaign budget management, mobile bid adjustments, geo fencing and all other nuances of strategically managing campaigns.
At minimum, intermediate level technical skills in the following applications: MS Excel/Google Sheets for custom reporting, data analysis and visualization.
Candidate should have proven success in meeting and exceeding challenging targets.
An understanding on how various paid media channel interact and work together to meet business goals.
Ability to analyze and understand customer behavior and how LTV and churn factor into overall performance.
A creative problem solver, not afraid to dig into data sets to find the story within the numbers and boil down complex problems into actionable and impactful Display/Video tactics.
Ability to thrive in a fast-past, results oriented environment where the world and market news provide opportunities and challenges that can potentially impact media strategies and tactics on an ongoing and daily basis.
Familiarity with javascipt and iframe pixel and cookie tracking technologies. Conceptual understanding of how URL configurations using dynamic parameters are utilized to power tracking schemas.
Bachelor degree in Business, Marketing, Communications, Advertising, Finance or any other quantitatively focused major of study.
Familiarity with Bing Ads, Yahoo! Gemini, Taboola and/or Outbrain for Native advertising and traffic arbitrage.
Comprehension and understanding of the publishing industry, including industry challenges and trends.
Affinity for finance and news publications, as well as an understanding of the competitive landscape.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 16078