Dow Jones’ Product Strategy team is responsible for steering creative direction positioning, packaging and the go-to-market strategy for MMS (Media & Marketing Sales), to drive revenue for the Wall Street Journal, Barron’s Group at Dow Jones.
The Director, Trade Marketing position will focus on specific projects for the Trade Marketing, Comms, PR, and Barter Partnerships division of the Product Strategy department. This is a key area of focus within The Trust team and we need an experienced marketer to help us immediately.
Support Trade Marketing on communications strategy and activities across Ad Sales products and client campaigns.
Build and maintain strong relationships with key media across the advertising trades in order to drive communication objectives and generate accurate and positive coverage in coordination with Hunt+Gather
Develop event briefs, talking points, QA drafts for trade events
Write press releases for custom campaigns
Maintain key barter relationships across trade and client entertaining initiatives as directed by the Trade Marketing Director
Execute Barter Valuation Forms (excel forms) outlining details of agreements
Execute Barter Contracts (Form) outlining details of agreement for signature approvals
Liaise with Planning and Adservices team once contracts have been executed in order to deliver impressions on schedule with terms of the agreement
Set up Salesforce deal link
Send screenshots, etears, and campaign reports on timely basis as campaigns are set live
Execute and support with on-site events as relates to barter partnerships (such as liaising with Sales teams to invite clients to events, ordering bulk newspapers to be distributed on-site, branding/logo integration on-site, executive speaking engagements, etc)
Support on 80+ events per year with Trade Marketing Director including internal sales summit, internal holiday event, major trade events (ie Advertising Week New York, Digiday Publishing Summit).
Responsibilities include producing P&Ls, assisting with management of event budgets, managing RSVP registration, conceptualizing and editing copy with art department for promotional materials, on audience curation, meet & greets, send follow-ups to panelists, seating arrangements, invitations, food & bev, trade talking points, etc. for external and internal facing events (both paid and barter).
Skills & Experience
10+ years marketing experience (preferred)
A propensity for action (Learn, Do, Share), whether it be (knowledge, ideas, etc.); out-of-the-box thinking and creativity; an eye for detail and knack for storytelling
Previous experience working for a publishing brand and/or client(s) (preferred)
Experience balancing delicate internal senior stakeholders
Experience managing a team of direct reports
Previous experience creating multi-platform marketing programs including events and media sponsorship elements
Proven track record of maintaining P&L as relates to event/marketing budgets
Successful material(s) development and packaging; an ability to articulate the value proposition for a product, or offering that’s complemented by formidable copywriting and storytelling
Running meetings with senior-level stakeholders
Proficiency with G-Suite & Microsoft Office
Strong familiarity with social and email channels (e.g. LinkedIn, Twitter, MailChimp, Salesforce/Pardot)
A positive attitude and an open mind
Comfortable working in highly-matrixed organizations
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 28745