Product Manager, Acquisition Experimentation
About The Product Experimentation Team
We are responsible for digital experimentation across all of Dow Jones’ digital properties, most notably WSJ.com and Barrons.com. We work with product owners to design variations for digital experiences informed by extensive research, prior tests, and understanding business needs. After launching these tests, we measure their impact on performance against the current experience in real time. When a superior experience is found, we work with engineers, product managers, and designers to launch the new experience permanently.
You will be the product manager of Dow Jones’ subscription acquisition real estate: onsite placements, shop page and checkout. Working with acquisition, operations and tech, you will continue to develop the best subscription experience for the Wall Street Journal and our other properties through experimentation.
You will combine, data, a deep understanding of business priorities, and collaborative input from stakeholders to generate and prioritize an experimentation roadmap for acquisition. You’ll go beyond the obvious to review, create, and optimize customer segmentation to maximize conversion through personalized experiences.
You have an agile product mindset. You know that every great idea is built on possibilities and assumptions, and that the journey is about proving them each step of the way. You can take in a lot of disparate information and find common themes, recommend clear paths forward, and iterate.
Minimum of 3 years product management or growth experience with consumer products, ideally experience in a role focused on subscription or ecommerce products
Experience with A/B or multivariate testing and an intense curiosity about the digital world
Superior data-driven decision making; prior experience in Google Analytics, Adobe Analytics, or another major analytics platform to gather, sort, analyze, and action data
Ability to ruthlessly prioritize a product roadmap by synthesizing business and stakeholder requirements and identifying areas of opportunity
Strong collaborative instincts and interpersonal skills; must enjoy and work well with a wide variety of stakeholders in a complex organization
Strategic and creative problem-solving capabilities
Self-motivated, and eager to find new areas of opportunity for the team
A healthy skepticism of the status quo
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
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Req ID: 17023