We build sleek, state-of-the-art products accessible from devices and platforms. We thrive on creativity and the thrill of bringing big ideas to market faster and better than our competitors. Comprised of designers, art directors and front end developers, the team closely collaborates with editorial, technology, sales and customers to carry out our ambitious road map of innovation.
Job Description:
Dow Jones is seeking an experienced Paid Social Media Associate who is passionate about quality journalism. The role will support the Paid Media team across multiple campaigns from strategic planning, execution, optimization and analysis of digital marketing campaigns globally. The ideal candidate will have experience in building performance-driven campaigns on Google, Bing, Facebook, Twitter, LinkedIn, reddit, Snapchat and Pinterest focused on driving new subscribers for and engaging current members of The Wall Street Journal.
Ideal candidates will have relevant digital marketing experience across paid, owned, and earned media properties and are experienced in building performance-driven campaigns on platforms including but not limited to Google, Bing, TikTok, Facebook, Twitter, LinkedIn, Reddit, Snapchat. Recent graduates with internship experience or 1-year of professional experience are preferred.
Responsibilities
Execute, manage and optimize media campaigns and programs for Barron’s both independently and in support of managers
Demonstrate diligence, attention to detail and adherence to budgets
Maintain and organize campaign-specific materials
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
Regularly report on campaign performance to cross-functional teams
Developing creative concepts and marketing collateral for global campaigns, working alongside brand and design teams.
Collaborating closely with internal media, creative, brand and operations teams to ensure campaigns are executed on time, meeting their deadlines.
Monitoring campaign and media channel performance—ensuring that campaign goals are met.
Analyzing marketing campaign results and providing post-campaign reports.Staying informed on industry trends, competitive landscapes and new technologies impacting digital marketing, as well as identifying areas of opportunity.
Requirements:
Relevant digital marketing experience, across paid, owned and earned media properties.
Recent graduates with internship experience or 1-year of professional experience are preferred.
Excellent time management skills and the ability to work effectively in a fast-paced environment.
A fundamental understanding of media channels and proficiency in their corresponding ad managers
High attention to detail and adherence to budgets are a must
Strong understanding of key social media KPIs, analysis and reporting
Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines and work independently in a fast-paced environment
Strong communications and relationship-building skills (Candidates should have history working cross-functionally)
Nice to Haves
An interest in emerging media channels and opportunities
Strong desire to work for a global brand and help drive innovation within Dow Jones
Passion for journalism, publishing and financial news
About Us
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news-gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.
Business Area: CMO - MARKETING
Job Category: Marketing Group
Union Status:
Union role
Pay Range: $40,000 - $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 36545
