We build sleek, state-of-the-art products accessible from devices and platforms. We thrive on creativity and the thrill of bringing big ideas to market faster and better than our competitors. Comprised of designers, art directors and front end developers, the team closely collaborates with editorial, technology, sales and customers to carry out our ambitious road map of innovation.
The Dow Jones Professional Information Business powers businesses, governments and financial institutions with award-winning journalism, robust data sets, a rich archive of premium content and flexible information tools.
We’re looking for a Paid Media Manager to support our paid media and ABM (Account Based Marketing) activities. In this role, you’ll work closely with cross-functional marketing team members including content marketing, business marketing, creative, marketing operations, and sales enablement to bring campaign strategies to life for each of the three Business lines (Risk & Compliance, Factiva, Dow Jones Newswires).
As a Paid Media Manager on the Dow Jones marketing team, you’ll report to the Executive Director, Head of Demand Generation. You’ll bring a strong teamwork ethic and collaborate across the B2B business to develop and launch paid media campaigns. Tapping your digital media expertise, you’ll craft effective marketing programs to support critical business initiatives that reach priority audience segments and achieve campaign objectives.
About The Role
Create an effective strategic framework across media channels including LinkedIn and ABM digital platforms.
Work closely with Sales, Marketing and Product stakeholders to develop ABM strategies (1:1, 1:Few, and 1:Many) that align product, target audiences and buying groups, driving awareness, engagement, pipeline and revenue generation.
Execute and optimize paid digital tactics and advertising performance on each platform to improve performance and ensure the KPI campaign goals are met and maximize return on investment.
Partner with business marketing teams to continually assign and revisit channel and platform budgets to maximize acquisition, engagement, retention, and expansion efforts in support of pipeline and revenue generation.
Work closely with our ABM vendor and advertising platforms to build and scale orchestrated plays, to identify opportunities, and understand best practices and recommendations for improving paid media at Dow Jones.
Actively report, track and optimize performance of paid media campaigns. Make recommendations, provide insights, and updates to the Marketing team.
Partner with Dow Jones’ Data and Technology team to gather data and to create new reporting dashboards for performance transparency and efficiency.
Become the subject matter expert for other team members on our best media and ABM practices.
What You’ll Bring
A strong collaborator who enjoys working with a range of teams
Detail-oriented and highly organized
Someone who is curious, proactive and enjoys testing new things
Someone who has a passion for driving growth and utilizing martech
Results driven with ability to quantify performance and optimize results
An excellent communicator with a collaborative spirit
Basic Skills & Qualifications
5-7 years of relevant demand gen/ABM/digital marketing experience; B2B marketing experience strongly preferred.
1+ year working on ABM campaigns and knowledge of ABM best practices.
Proficient in executing and running paid social, retargeting and display campaigns.
Experience with Eloqua (or other marketing automation tools), Salesforce, ABM tech stack (Demandbase, Terminus, Rollworks or similar), Linkedin and Google advertising
Proven experience executing data-driven marketing campaigns that drive results.
Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at firstname.lastname@example.org. Please put "Reasonable Accommodation" in the subject line.
Business Area: CMO - MARKETING
Job Category: Marketing & Product Management
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 36776