Job Description:Marketing Manager — WSJ Campaigns TeamAbout our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
The Marketing Manager will oversee the top of funnel content marketing strategy for The Wall Street Journal. This is an influential role that brings together team members from multiple departments. You will use content to improve awareness and consideration goals, overseeing marketing briefs and creative production and developing a testing and optimization strategy to maximize our impact across social platforms. You will work with our media and creative teams and newsroom. You will have 4+ years experience working in marketing, delivering successful campaigns and managing multiple team members to improve results at a global brand, media business or social platform. You will report to the Marketing Director, Campaigns.
Oversee all aspects of content marketing including thinking holistically across all audiences and markets.
Understand campaign marketing, including developing brands through awareness and consideration and applying content to improve traffic, acquisition and engagement.
Set the content marketing strategy to ensure the team meets our goals across consideration, awareness and traffic.
Size new content marketing opportunities, including breaking news moments, to develop impactful strategies to engage new audiences.
Develop a testing strategy in partnership with our media team to optimize the impact of creative and messaging across platforms.
Oversee creative development, including briefs, feedback and rollout for all campaign assets.
Understand new marketing opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results.
Use audience expertise, channel insights, and messaging to help improve important metrics.
Be an expert in brand and campaign planning, who's able to partner across the business and ensure partners in the membership teams are supported to meet their goals. Essential partners include media, membership, news and creative teams.
Excellent project manager able to keep teams to a tight deadline and manage team members at all levels across the business.
Motivate and coach direct reports to create outstanding marketing.
4+ years experience working in marketing, with a focus on briefing and managing marketing campaigns
Work with and get agreement from multiple team members across the business
An interest in news and media, particularly in new technologies and trends in the industry
Experience with A/V in addition to digital content marketing
Ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
Ability to stay calm under pressure and manage workload effectively
College degree (or equivalent), preferably in marketing, communications, or a business discipline.
Comprehensive Healthcare Plans
Paid Time Off
Comprehensive Insurance Plans
Family Care Benefits
Commuter Transit Program
Employee Referral Program
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 24123