Dow Jones Creative Jobs


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Job Information

Dow Jones Marketing Manager - Conferences in NEW YORK, New York

Job Description:

Marketing Manager - Conferences

Where am I based?

New York

Who we are and what we do?

The Wall Street Journal Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence, events and tools they need to better lead their industries, grow their businesses and advance their careers. We provide highly specialized services that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.

Role Overview

The Marketing Manager will join the entrepreneurial team that delivers world-class event propositions at The Wall Street Journal. The team creates, runs and manages successful events which convene the world’s leading C Suite executives, politicians, industry experts and vertical business communities. The Marketing Manager will play a pivotal role in generating awareness, interest and demand for our events and conferences, contributing to the future new business growth of the group.

Who is my manager?

Senior Marketing Manager

What are my accountabilities?

  • This position will be the key marketing partner to the Audience & Direct Marketing Director, launching, developing and executing the marketing campaign strategy for our Money Festival brand;

  • Develop and execute multi-channel campaign plans to drive awareness and sales of our event propositions including: email, digital media, social, print media, direct mail, partnerships, influencers etc.;

  • Work closely with the Audience Data team to develop identify targeted audiences and define strategies to engage them with the relevant event roll-outs and campaigns;

  • Work closely with a Brand and Product Marketing partner on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response;

  • Identify and work with key marketing partners to deliver audiences for our events, including industry associations, membership organizations, media organizations, etc.;

  • Manage marketing budgets for all assigned conferences – monitoring the effectiveness of all activity and making timely adjustments to maximize ROI;

  • Provide on-site event support for key events;

  • Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics:

  • Share topline numbers weekly with the management team;

  • Measure and manage campaign costs, efficiencies and drive ROI;

  • Analyze and identify actions to drive improved performance;

  • Produce monthly reports, with optimization and recommendations, for the management team;

  • Produce post-event reporting.

  • Line management and career development of a Marketing Associate.

What do you need from me?

A self-starter with leadership qualities gained working and project managing teams and/or strategy, you will be able to lead, inspire and deliver in a matrix environment. You’ll have:

  • Bachelor's degree preferred;

  • 4-6+ years experience in a B2B or B2C marketing role. Specific experience in Conferences/Events or Subscriptions/Memberships is highly desirable;

  • Proven delivery of positive results and growth through direct marketing;

  • Demonstrated cross-functional teamwork and project management experience;

  • Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy;

  • Excellent written and verbal communication, along with strong interpersonal skills;

  • Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs;

  • Ability to think strategically and execute methodically.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

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Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 28628