Dow Jones Creative Jobs


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Job Information

Dow Jones Manager, Audience Data in NEW YORK, New York

Job Description:

Wall Street Journal Barron's Group, the world’s premier publisher of online business and financial news including The Wall Street Journal Online, Barron’s Online and MarketWatch, has an exciting career opportunity available as a Manager within the Revenue Operations team. As a Manager, you will play a critical role in maximizing 1st party audiences across WSJ Barron’s Group properties as well as maintaining and optimizing the Data Management Platform (DMP). This role will collaborate with several cross functional teams across Dow Jones to support and continue to improve upon our 1st party audiences, data initiatives and offerings.


  • Be the resident expert on the DMP and audience data sources, reporting and analytics

  • Build a strong relationship with the DMP and actively engage in product roadmap feedback to ensure our product and data goals are achievable and delivered on time within the system

  • Partner and collaborate with the AdTech and DataSET teams to maximize and optimize our 1st party data

  • Proactively design segments based on 1st party data and ad-hoc requests from Sales/Planning to respond to RFPs

  • Work in cross functional teams including Sales, Planning, Ad Operations, The Trust and AdTech to continuously experiment, iterate, and deliver on existing and new data objectives.

  • Develop and distribute regular reporting that provide overall audience data insights and audience segments performance

  • Collaborate closely with the Manager, Revenue Operations to define audience product structure and updating segments, as needed, within the Order Management System (OMS)

  • Monitor audience segments performance, size and impression volumes on an on-going basis

  • Maintain and update all audience data documentation

  • Work directly with the DMP Support team to investigate systems issues, errors and bugs until they are resolved

  • Identify opportunities and implement solutions that help to provide efficiency within the Revenue Operations team, including the development of tools, processes, systems and reports

  • Work closely with the Product Marketing team on internal and external marketing materials regarding our audience strategy and offerings

  • Create and maintain processes and best practices for 1st party data and segmentation


  • 4+ years of experience working in digital media analytics/operations role

  • Solid understanding of digital systems including, or similar to: Google Ad Manager (Formerly DFP), Operative.One, Yield Analytics (formerly Yieldex), Adobe Analytics, Moat, Tableau, SalesForce, Salesforce Data Studio, Permutive, Data Warehouse

  • Experience working with a DMP (Permutive preferred)

  • Strong Excel modeling experience required

  • Understanding of Programmatic a plus

  • Strong capacity to work with internal partners to improve processes and develop best practices.

  • Ability to multi-task and work efficiently within a fast-paced environment

  • Strong analytical, strategic and creative problem solving skills

  • Must be detail oriented and highly motivated

  • BA/BS College degree required.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

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Business Area: MEDIA SALES

Job Category: Data/Content Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

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Req ID: 26156