The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.
The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to success. We oversee the RFP response from end to end, starting with 'what is the problem we're solving?' to 'how are we going to report success?', and we work with the right people to get to those answers.
Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Director, Integrated Marketing.
Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings
Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities
Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks (often in collaboration with other disciplines such as The Trust, Events, etc. )
Use research and data to share insights and support value propositions for client pitches and proposals
Work with all relevant areas of the organization (including Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients
Manage your team, communicating proposal and program status to all essential parties - including the broader Integrated Marketing team
Indirect oversight of marketing coordinator; includes reviewing proposal work and providing support where needed
B.A. or B.S., plus 3+ years of cross-platform Marketing experience.
A growing understanding of the current social, branded content, digital, mobile, and tablet landscapes
A foundational understanding of an ad sales, planning, and account management environment
Experience translating product marketing materials into marketing proposals customized to individual clients goals and strategy
Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 28393