Job Description:Manager, Acquisition Marketing, The Wall Street Journal - US
Dow Jones is seeking a Manager, Acquisition Marketing, for the WSJ in the US region who will be responsible for growing and optimizing customer acquisition marketing programs aimed at driving subscriber growth. Reporting up to the Director of Acquisition for WSJ, this role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies.
Plan, develop, and execute our US-based acquisition marketing strategy; the role will be focused on acquiring new subscribers for The Wall Street Journal.
Manage and monitor ongoing campaigns, working with internal media teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.
Ensure owned media tactics, product experimentation, and paid media budgets are delivering against subscription goals.
Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.
Establish forecasts and work on various forms of reporting (i.e. monthly forecasting for subscription orders in conjunction with Finance, Data Analytics and the wider team).
Work collaboratively with Media, Product, News, Operations and broader Marketing teams to come up with creative ways to drive acquisition growth.
Identify new opportunities to grow subscriptions incrementally (i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability).
Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and martech platforms.
7+ years of relevant digital marketing experience within a results-driven role.
An understanding of a subscription-based business and subscription economics.
Proven success of running end-to-end acquisition marketing campaigns that encompass owned, earned and paid media properties.
Experience A/B testing and working with product teams.
Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas.
A team player who seeks out opportunities for collaboration with their wider team and knows how to communicate effectively across departments.
Ability to manage projects independently and see them through completion— requiring the need to appropriately prioritize tasks and projects in order to hit deadlines.
Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at firstname.lastname@example.org. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO - MARKETING
Job Category: Marketing & Product Management
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 38954