Dow Jones Creative Jobs


We build sleek, state-of-the-art products accessible from devices and platforms. We thrive on creativity and the thrill of bringing big ideas to market faster and better than our competitors. Comprised of designers, art directors and front end developers, the team closely collaborates with editorial, technology, sales and customers to carry out our ambitious road map of innovation.

Job Information

Dow Jones Growth Marketing Manager (Student & Young Adult Audiences) in NEW YORK, New York

Job Description:

The Wall Street Journal is seeking a Growth Marketing Manager - Student & Young Adult Audiences to run our digital marketing acquisition campaigns.

The role will be focused on acquiring new subscribers for The Wall Street Journal and will be responsible for the planning, development, and execution of our Student and Young Adult acquisition strategy.


  • Develop and execute the end-to-end strategy for our digital marketing campaigns specific to Student and Young Adult audiences.

  • Identify new opportunities to drive the subscription growth in the Student and Young Adult market — i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability.

  • Manage and monitor ongoing campaigns and budget, working with internal media teams to ensure that campaigns goals are met — and pivoting strategy when goals are not being met.

  • Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are working to deliver on business goals.

  • Working collaboratively with media, product, news, ops and content marketing teams to come up with creative ways to drive acquisition.

  • Work collaboratively with the student enterprise growth team to ensure a well coordinated and cohesive strategy to growing our student subscriber audience.

  • Managing the campaign calendar and working closely with other departments and teams to identify and capitalize on marketing opportunities that arise with changing news cycles.

  • Manage monthly forecasting for subscription orders (Student and Young Adult audience) in conjunction with finance and the wider team.


  • 7+ years of relevant digital marketing experience within a results-driven role

  • Experience marketing with Students or Young Adults audience.

  • Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas.

  • A team player who seeks out opportunities for collaboration with their wider team and knows how to communicate effectively across departments.

  • Proven success in running end-to-end marketing campaigns that encompass owned, earned and paid media properties.

  • Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.

Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line.


Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $65,000 - $200,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 36336