Dow Jones Creative Jobs

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Job Information

Dow Jones Director of Brand Marketing & Partnerships, Mansion Global in NEW YORK, New York

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Job Description:

The Director role will be responsible for developing and executing the brand and marketing

strategy to promote growth and support revenue goals for Mansion Global and Penta in

partnership with group stakeholders. The role will manage a team to deliver high-quality

campaigns, partnerships, events and revenue ideas to achieve business KPIs. The role will use

data and customer insights to identify opportunities, inform direction, set goals and execute in

the areas where it pertains to:

1) Marketing and Branding

○ Maintain brand integrity, including the premium, luxury lifestyle identity, and voice

across revenue opportunities and marketing globally

○ Develop and execute strategic, creative marketing campaigns to grow readership,

subscribers (where applicable) and brand awareness

○ Allocate the budget, find creative solutions and be resourceful to support

business targets

○ Collaborate with ad sales on custom content initiatives

2) Live Journalism

○ Develop and execute the event strategy that aligns with the business goals, from

small bespoke, custom dinners to larger conferences

○ Effectively collaborate with multiple teams and stakeholders to project manage,

promote and execute events for Barron’s Group

○ Liaise with the events team help with onsite logistics

3) Partnerships

○ Identify new opportunities to help support growth, revenue goals, or help add

value to the business (brand awareness, revenue, content)

○ Manage all partnerships, including existing relationships

This role should have proven success in effectively communicating cross-functionally and

delivering projects through multiple teams including, but not limited to, editorial, sales, and

event teams. Advocate, on behalf of the brands, as an ambassador throughout DJ to connect

with other teams when synergies support goals.

Ability to be a team player, have a positive attitude, a solution-oriented mindset and flex to be

strategic, or in the weeds, depending on the project and work required.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

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Business Area: BG - MANSION GLOBAL

Job Category: Marketing Group

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

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Req ID: 19642

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