The Marketing team is responsible for growing the subscriber base of Dow Jones products globally, across WSJ, Barron's, MarketWatch and Investor's Business Daily. Within the Marketing org, this role sits in the B2B Marketing team, who work closely with direct sales teams to deliver against annual budget targets.
Understand the growth goals for the current fiscal year for the Corporate sales team and build and execute marketing plans to help the sales team meet their growth goals for the year.
Work with the Corporate sales team to identify and engage prospects. This includes executing B2B marketing campaigns, creating compelling sales materials, and recommending and securing events for lead generation.
Plan and execute lead generation and drip campaigns for sales prospects through Salesforce.com, and marketing automation tools
Manage the marketing for the Corporate Sales team to drive strategic objectives.
Responsible for leading, budgeting and end to end delivery of marketing plans and projects that help drive international subscription growth
Exercise a thorough knowledge of the brand and key competitors, alongside an ability to balance team goals with overall company objectives.
Manage marketing managers and oversee creative development, including briefs, feedback and rollout for campaign assets.
Devise and execute marketing plans for customers post-sale to raise awareness and increase engagement of WSJ, Barron's Marketwatch amongst clients and partners.
Develop strong relationships with multiple stakeholders and collaborate effectively with other teams across the business including Sales, B2B Marketing, Operations, Data, and Events.
A bachelor's degree.
12 years experience working in a marketing or communications role.
Excellent project management is able to keep teams to a tight deadline and work across time zones.
Prior experience of SalesForce, marketing automation systems.
Ability to read and interpret data as it pertains to key metrics in order to inform your marketing decisions.
Influencers with a proven ability collaborate in a matrix environment.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at email@example.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO - MARKETING
Job Category: Marketing & Product Management
Pay Range: $100,000 - $250,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 39807