Direct Marketing Associate
Where am I based?
Who we are and what we do?
The Wall Street Journal Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence, events and tools they need to better lead their industries, grow their businesses and advance their careers. We provide highly specialized services that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
The Direct Marketing Associate will join the entrepreneurial team that delivers world-class membership propositions at The Wall Street Journal. The team creates, runs and manages successful ‘by invitation’ membership groups which convene the world’s leading C Suite executives, politicians, industry experts and vertical business communities. The Associate will play a pivotal role in supporting the team - generating awareness, interest and demand for membership and ticket sales, contributing to the future new business growth of the group.
Who is my manager?
Senior Marketing Manager
This position will be the key marketing partner to the VP Global Audience, providing support across the following duties:
Executing a multi-channel campaign plan to drive membership sales leads and event ticket sales, including: email, digital media, social, print media, direct mail, partnerships etc.;
Work closely with the Audience team on data briefs to fuel your marketing campaigns;
Work with the Product and Brand marketing teams on the hand off of creative assets and work closely with our internal design team to continue to innovate/evolve based on response;
Take ownership of making updates to the various marketing websites, ensuring that all marketing websites are up to date with key proposition and event details;
Identify and work with key marketing partners, including industry associations, membership organizations, media organizations, etc.
Develop sales enablement materials and support the sales team in their efforts - including playbooks, email templates, sales sheets, etc.
Provide on-site event support at key annual events;
Handle purchase orders, invoices and cost management administration in relation to marketing campaigns;
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics:
Share topline numbers weekly with the management team;
Measure and manage campaign costs, efficiencies and drive ROI;
Analyze and identify actions to drive improved performance;
Produce monthly reports, with optimization and recommendations, for the management team;
Produce post-event reporting.
What do you need from me?
1-2 years marketing experience, ideally in B2B membership, publishing, events, media or agency equivalent;
Bachelor's degree preferred;
An understanding of subscription/membership models, with experience in direct marketing is desirable;
Excellent written and verbal communication, along with strong interpersonal skills;
Analytical and data driven, but also have a passion for creativity and forward-thinking flair;
Have a test-learn-measure approach to everything you do. Be able to analyze results and situations, get to solutions and recommendations quickly;
Be able to take responsibility for initiatives and encourage a positive ‘can do’ attitude at all times;
Be able to embrace and drive change in a pacy environment;
A keen customer-facing attitude.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 23229