Digital Marketing Associate: The Wall Street Journal (Students & Young Audiences)
The Wall Street Journal is seeking a Digital Marketing Associate to actively participate in the strategic planning, execution and optimization of digital marketing campaigns. Working within the Digital Acquisition team, this role will be focused on driving subscriptions for The Wall Street Journal—specifically among students and young audiences.
Roles & Responsibilities: Daily responsibilities will vary. They include, but are not limited to:
Assisting in the strategic planning of digital marketing campaigns, aimed at driving subscriptions for The Wall Street Journal.
Optimizing and monitoring media channels, including owned properties such as WSJ.com and internal email campaigns, as well as paid media properties such as Google, Bing, Yahoo, Facebook, Instagram, Twitter and LinkedIn.
Analyzing campaign results and providing post-campaign reports.
Developing creative assets for campaigns, working alongside the brand and design teams.
Working closely with internal media teams to ensure that campaign deadlines are met, while also monitoring overall channel performance.
Staying informed on industry trends, competitive landscapes and new technologies impacting digital marketing. Identifying trends and opportunities, as well as translating analysis into actionable plans.
1-2 years of digital marketing experience. This can include relevant internship or co-op experiences.
Excellent planning, problem-solving and analytical skills with the ability to evaluate issues and conflicts and make timely recommendations to management.
Excellent time management and able to work effectively in a challenging and fast-paced environment.
Ability to handle projects independently, supervise them to be completed and able to prioritize tasks appropriately.
Demonstrate innovative thinking and new ideas.
Excellent interpersonal communication skills in listening, questioning, fact-finding and resolving issues.
Strong initiation and self-motivated. Able to work well in a team, proactive with a ‘can do’ attitude.
A bachelor’s degree from an accredited university.
Preferred, but not necessary: Prior experience working in the online media or publishing businesses would be an advantage.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 26292