Barron’s Group is seeking a Digital Marketing Associate to actively participate in the strategic planning, execution, and optimization of global digital campaigns. Working within the Digital Acquisition team, this role will be focused on driving global subscriptions for Barron’s and MarketWatch. Ideal candidates will have relevant digital marketing experience, across paid, owned, and earned media properties. Recent graduates with internship experience are preferred.
Responsibilities: Daily responsibilities will vary. They include, but are not limited to:
Assisting in the strategic planning of global digital campaigns, aimed at driving subscriptions for Barron’s and MarketWatch.
Developing creative concepts and assets for global campaigns, working alongside the brand and design teams.
Collaborating closely with internal media, creative and brand teams to ensure that campaign deadlines are met.
Monitoring campaign and media channel performance — including owned properties such as Barrons.com, as well as paid media properties such as Google, Bing, Yahoo, Facebook, Instagram, Twitter, LinkedIn, etc.
Analyzing campaign results and providing post-campaign reports.
Staying informed on industry trends, competitive landscapes and new technologies impacting digital marketing. Identifying trends and opportunities, as well as translating analysis into actionable plans.
Requirements & Skills:
Relevant digital marketing experience across owned, paid and earned media properties. Recent graduates with internship experience are preferred.
Excellent time management skills and the ability to work effectively in a fast-paced environment.
Strong planning, problem-solving and analytical skills with the ability to evaluate and resolve any issues or challenges.
Ability to handle projects independently, prioritize tasks appropriately and supervise them through completion.
Excellent interpersonal and communication skills.
Ability to work well within a team.
Strong initiative and self-motivated.
(Preferred, but not necessary) Prior experience working in online media or publishing businesses would be an advantage.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
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Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
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Req ID: 28932