Our Marketing & Sales Enablement Team for Dow Jones Professional Information Business (PIB) is growing rapidly and we’re looking for passionate people to join our journey!
Dow Jones Professional Information Business equips the professional world with award-winning journalism, robust content sets and flexible information tools. Our product diversity helps us deliver what professionals across industries need to tackle the business challenges that define their futures. Whether you want to uncover market advantages, integrate data into workflows or manage corporate risk, Dow Jones has a portfolio of solutions that can be tailored to your individual business needs.
As the Digital Marketing Analyst, you’ll report to the Digital Marketing Strategist and be part of a growing marketing team. In this role, you’ll work closely with cross-functional team members including product marketing, content marketing, creative, marketing operations, and sales enablement to bring digital marketing efforts to life for our Risk & Compliance, Factiva, and Dow Jones Newswires businesses. You’ll help manage our website and the ongoing testing and optimization of the web visitor experience with a growth mindset.
About The Role:
Act as Marketing Technology Stack administrator and power user. Identify and share best practices, keep abreast of new vendor feature releases and create efficient workflows.
Work in tandem with marketing teams to maximize conversion and engagement rates across content, event, and nurture email activity.
Run experiments, build processes and reporting dashboards.
Implement tools to optimize web and landing page experiences, including our web chat experience.
Identify target audiences and understand buyer behavior.
Report on campaign and website performance KPIs to understand our inbound and outbound marketing activity.
Assist with budgeting, billing, and invoice coding.
Stay current on digital best practices and marketing technologies through industry news, training, conferences.
What You’ll Bring:
1-3 years of relevant experience; B2B marketing experience preferred
A strong collaborator who enjoys working with a range of teams
Experience with Wordpress, Eloqua (or other marketing automation tools), Uberflip and/or Salesforce a plus
Detail-oriented and highly organized
Curious, proactive and enjoys testing new things
Passion for driving growth and utilizing martech
Results driven with ability to quantify performance and optimize results
An excellent communicator with a collaborative spirit
Bonus skills: Adobe Omniture, Google Analytics, Google Certification
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: PIB - OFFICE
Job Category: Marketing Group
Req ID: 33183