About the Role:
The Paid Media Associate, Events is a critical member of the Paid Media team and will implement digital media campaigns to drive event attendance across multiple channels (Search, Social, Display) and platforms (Google, Facebook/Instagram, Twitter, LinkedIn etc.). This role is highly collaborative and will work across the organization with multiple stakeholders to identify opportunities for growth and to measure success.
Create an effective strategic framework across the funnel to drive awareness, consideration, and conversion for WSJ Events through digital media.
Optimize strategies for each channel to improve performance and ensure the KPI goals are met.
Be hands on in-platform - QA’ing campaign builds, optimizing targeting and audience strategy, and monitoring creative performance.
Manage and optimize media budgets across channels to maximize event attendance for relevant audiences.
Find ways to use digital media and content to create awareness of WSJ Events and education of value props, and leverage all organic marketing efforts to reach prospects in meaningful and engaging ways.
Actively report, track and optimize performance of digital media campaigns. Make recommendations and provide updates to the Marketing Team.
Partner with Events, Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards.
Work closely with platforms (Google, Facebook/Instagram, Twitter, TikTok, LinkedIn, etc.) to identify opportunities; understand their best practices and recommendations for improving digital media at Dow Jones.
2+ years' experience in digital media.
Background with driving acquisition for events.
Proven experience identifying meaningful, actionable insights within past successful social media campaigns.
Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at email@example.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO - MARKETING
Job Category: Marketing & Product Management
Pay Range: $40,000 - $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 39220