Dow Jones Associate Director in NEW YORK, New York

Job Description:

Associate Director - WSJ Professional Marketing Team

Who we are and what we do:

The Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence and tools they need to better lead their industries, grow their businesses and advance their careers. We provide a highly specialized service that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.

Job Description:

Associate Director will drive marketing for WSJ events, conferences and professional memberships. You will lead by example working closely with marketing managers to encourage top performance. The Associate Director will also work closely with VP, Marketing to ensure operational excellence and grow skills of the team. Strong relationships with the team and cross-functional partners will be essential.

What are my accountabilities?

  • Create and manage integrated global marketing campaigns for the Wall Street Journal that distinguish our event brands and sell tickets.

  • Manage and mentor associates to produce strategic, creative campaigns that drive ticket revenue. Be a champion of the team along with Marketing Director and VP, Marketing.

  • Work as part of a cross-functional team with Editorial, Innovation, Partnerships, Ad Sales, Legal, Sales and Marketing. Help facilitate communication and collaboration with internal partners.

  • Plan for and anticipate potential challenges and troubleshoot early to ensure each event’s success.

  • Ensure consistency and connection with the overall Wall Street Journal brand, working with Brand Marketing team.

  • Develop innovative campaigns using multi-platforms including social, video, mobile, display, search, content marketing, CRM, etc. Write briefs that inspire the creative team and drive best-in-class work.

  • Work with membership team planning customer journeys, goals, KPIs. Create strategies based on competitive set, event trends, consumer analytics, audience reach, frequency of promotions, CPMs, impact of media and more.

  • Leverage consumer insights into acquisition and retention of members

What do you need from me?

  • The department’s success will be measured against the The Wall Street Journal’s aggressive growth targets. Your success will be measured by the creativity with which you solve problems and by your accuracy in managing integrated campaigns, their success in regards to specific goals, and of course by how well you work with your team members and other departments.

  • A bachelor’s degree in marketing, business administration, journalism or communications

  • At least 8 years experience in a B2C or B2B marketing role. Specific experience in media, publishing, product marketing and/or with events is highly desirable.

  • Ability to lead and mentor

  • Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs.

  • A mindset that is data curious, data literate and digital first, with the ability to balance the need for art and science.

  • Must be a entrepreneurial and self-starter with the ability to fully own and drive projects forward , thinking ahead to ensure event success

  • Analytical mindset with a passion for user behavior and a relentless drive for performance by optimizing marketing campaigns for maximum efficiency and effectiveness

  • Ability to think strategically and execute methodically

  • A strong communicator and presenter with outstanding writing skills

  • A zeal for marketing; passionate about media and/or events

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.

Business Area: WSJ - CUSTOMER GROUP

Job Category: Marketing Group

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

If you require assistance in completing the online application, please contact the Talent Management team for Application Help at TalentResourceTeam@dowjones.com

JobReq14279