Dow Jones Creative Jobs

Creative

We build sleek, state-of-the-art products accessible from devices and platforms. We thrive on creativity and the thrill of bringing big ideas to market faster and better than our competitors. Comprised of designers, art directors and front end developers, the team closely collaborates with editorial, technology, sales and customers to carry out our ambitious road map of innovation.

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Job Information

Dow Jones Associate Director, Subscriber Lifecycle Strategy in NEW YORK, New York

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

The Associate Director leads the subscriber lifecycle strategy team, with direct responsibility of all current subscriber engagement. Increasing lifetime value and reducing subscriber churn are a core part of the remit for the Associate Director, with responsibility across The Wall Street Journal, Barron’s and MarketWatch.

The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it. Barron’s covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.

The role reports to the VP, Engagement and Retention, and manages a team focused on the subscriber lifecycle. The Associate Director works cross-functionally with teams across the subscription marketing funnel (Acquisition, Retention, Brand, Creative, Product).

You Will:

  • Design, architect and implement the subscriber engagement journey from point of sale onward, utilizing a full range of online and offline marketing communication channels, including email, SMS, app, push notifications, website, print and DM.

  • Develop best in class subscriber onboarding and welcome journey

  • Incorporate consistent, iterative test and learn methodology across all campaigns/journeys

  • Work collaboratively with design, product, and operations teams to develop creative ways to improve customer lifetime value.

  • Advocate for the subscriber and employ a strategic mindset to ensure subscriber experiences are best-in-class.

  • Partner with team leads across the engagement and retention team to build a unified subscriber lifecycle

  • Lead a high performing team and develop KPI’s and plans to assist the team in achieving goals.

You Have:

  • 8+ years of experience working in a CRM marketing role

  • Prior responsibilities which included a core focus on customer engagement and orchestrating 1:1 marketing journeys across numerous channels

  • Expertise across the current CRM MarTech landscape and toolset

  • Experience leading a team

  • A bachelor’s degree in marketing, communications and/or business administration is preferred

Our Benefits

  • Comprehensive Healthcare Plans

  • Paid Time Off

  • Retirement Plans

  • Comprehensive Insurance Plans

  • Lifestyle programs & Wellness Resources

  • Education Benefits

  • Family Care Benefits & Caregiving Support

  • Commuter Transit Program

  • Subscription Discounts

  • Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $65,000 - $200,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Req ID: 41189

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