Associate Director, Paid Media (Barron’s and MarketWatch)
Dow Jones is seeking an Associate Director, Paid Media to lead the strategy, management and optimization across Search, Social, Display and Programmatic campaigns for Barron’s and Marketwatch. The Associate Director, Paid Media will oversee all in-house paid media operations dedicated to acquiring Barron’s and Marketwatch subscribers. This role will report into the Senior Director, Paid Media and will work cross-functionally with teams across the Marketing Org (Acquisition, Engagement, Retention, Brand, and Audience).
This role will oversee a team of high performing digital growth marketers.
Oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Meta, X, LinkedIn, and Snapchat for Barron’s and MarketWatch.
Optimize media spend of $10M across platforms and markets to increase audience reach and maximize acquisition volume.
Develop, test, and share performance results with Acquisition and Brand teams to inform direction on creative offers, etc.
Implement measurement strategies to drive incrementality and improve efficiency.
Partner with Newsroom, Brand and Acquisition on marketing initiatives to develop a full-funnel media strategy across platforms.
Work with the Marketing Audience team on implementing new MarTech and advancing Paid Media reporting.
Present Paid Media strategy and performance to key stakeholders and SLT within the Performance Marketing team.
Manage a team of 3 managers and associates.
Support Senior Director, Paid Media in evaluating the overall value (costs, benefits, competitive analysis) of each tech platform as well as proposed opportunities to execute and expand on the relationships.
10+ years of experience working in a digital media-based role.
Must have managed a budget of at least $6-9m a year.
Must have experience managing a team and working with several cross-functional partners.
Expertise of media buying on Google, Bing, Meta, X, LinkedIn and Snapchat.
In-depth experience with G-suite tech stack.
App acquisition experience is a plus.
Passion for news and publishing.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at firstname.lastname@example.org. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO - SUBSCRIPTIONS
Job Category: Marketing & Product Management
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 38793