We build sleek, state-of-the-art products accessible from devices and platforms. We thrive on creativity and the thrill of bringing big ideas to market faster and better than our competitors. Comprised of designers, art directors and front end developers, the team closely collaborates with editorial, technology, sales and customers to carry out our ambitious road map of innovation.
Job Description:
Based in the London office, the EMEA Integrated Marketing team leads the process of answering all pre-sale proposal responses in the region - ensuring that our competitive proposals not only showcase strategic and creative ideas but their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners.
As the Integrated Marketing Manager, you will bring together the right people and resources from across different teams and time zones, provide an understanding of the client goals and sectors, and steer successful pre-sale processes through effective collaborative time management. Overseeing RFP responses from end to end, you will start with 'what is the problem we're solving?' to 'how are we going to report success?' throughout Europe and the Middle East region in a dynamic, deadline-driven environment and a collaborative international team across B2B, Finance, Technology and Luxury B2C categories. From Generative AI to Climate Change, Investment Banking to Luxury Consumer Brands, no two days are the same.
Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising and branded content programs. You will report to the Executive Director of Integrated Marketing International.
Core Responsibilities:
Daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms
Formulate creative marketing strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks
Regularly collaborate across teams in other time zones and disciplines such as our content creation teams, media planning, campaign performance and events
Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products and creative capabilities
Use research and data to share insights and support value propositions for client pitches and proposals
Develop, write and adapt marketing materials for regional iterations of The Wall Street Journal & Barron's Group products, audience narratives and commentary on the current climate across different EMEA markets and sectors
Skills & Interests
High level of organization and attention to detail
An effective and concise communicator including speaking and writing skills, while also being comfortable reading data and media plans
Excellent report writing, Google Suite (Sheets, Slides, etc.) and numeracy skills
Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment
Curiosity for constant learning and the international news/media landscape
Strong interpersonal skills and ability to be an effective team member in-person and virtually with a required 3-day office attendance
Qualifications:
B.A. or B.S., minimum 6-8+ years of cross-platform marketing experience, preferably within news media and/or advertising environment
A foundational understanding of an ad sales, planning, and account management environment
Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with B2B and/or Financial Services experience a plus
Experience translating product marketing materials into compelling proposals customized to individual client goals and strategy
Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment
Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
Our Benefits
Comprehensive Insurance Plans
Retirement Benefits
Fitness Reimbursement Program and many more
#LI-Hybrid
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - Media Sales
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 41351
