OPIS, a Dow Jones Company, is a thriving provider of refined products markets pricing and news. We provide transparency through real-time news and pricing services, and market-specific benchmark pricing reports that enable our customers to make smarter, more informed decisions. You will work for a company that is customer-focused and your work will benefit our customers from just about your first day on the job. We offer competitive salaries; a full benefits package, and an opportunity to grow both your salary and responsibilities while utilizing the latest technologies.
As an experienced solutions marketer, you will be expected to develop multi-touch integrated programs (including marketing events) that leverage various channels (digital inbounds, events, etc.) and support sales enablement toolkits and dashboards that streamline synergies between Marketing & Sales. Additionally, the role will need to be conversant in marketing analytics and have a strong affinity for tracking and measuring funnel velocity and conversion rates. They will report regularly to stakeholders on the efficacy of their programs and will be well-versed in designing strategic programs for product and solution uptake in mature or saturated markets.
In addition, the Marketing Associate Director will be responsible for content creation, management, and marketing working with internal stakeholders, as well as external agencies to produce high-quality materials designed to drive conversions. The qualified candidate will be experienced in tying marketing strategy and programs to ROI and will be comfortable speaking in terms of pipeline volume, velocity, and revenue contribution.
Working with key stakeholders across the Energy business. Using market research, client feedback, and sales priorities, you will develop compelling and content-rich value propositions by target audience which will drive the GTM strategy for marketing communications into target segments
Implement, plan, develop, and measure integrated global marketing programs (including marketing events) to align with the ‘Buyers Journey’, including awareness, inbound and outbound demand generation, pipeline building, sales acceleration, and localization
Help grow and implement new digital inbound marketing strategies to drive further demand from online activity
Develop global sales enablement assets and implement training strategies to instruct sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges
Build processes and account scoring techniques from the ground up to help us analyze and identify when accounts should be prioritized and be excited to scale this as we grow
Analyze campaigns and targets daily and compare A/B tests where necessary to ensure strategies have a measurable ROI – be agile and willing to update and change tactics where campaigns fall short of expectations
Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities and work closely with the team to track lead flow and convert opportunities
Be willing to learn and become an expert on our key personas, work with sales to fill in gaps, and develop a persona-based strategy for lead conversion
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Manage timelines, budgets, resources, and maintain effective communications and relationships with internal and external partners.
B2B demand generation marketing, ideally with experiences within the energy industry is preferred.
Track record of measurable success in developing and growing pipelines through innovative programs to scale company growth
Strong ability to think strategically, analytically, and creatively to break down problems and find effective solutions
Familiarity with marketing tools, marketing platforms (Eloqua, On24.. etc), Salesforce, Google Ads/ Analytics, and reporting skills
Able to analyze large amounts of data, content, and products to develop solution sets.
Proven content marketing capabilities including strategy, writing, creation, and execution of marketing assets across multiple media – including social media, blogs, websites, and email
Experience working in a cross-functional, matrix organization, including the understanding of global/ regional/ country organizational dynamics
Strong analytical capabilities. Innate ability to navigate through a complex matrix organization and lead process changes. Thrive in a fast-paced connected sales and marketing environment.
Solid communication and interpersonal skills with experiences working with multiple cultures and stakeholders across global locations and time zones
Highly collaborative, hands-on, goal-driven, and a positive attitude and sense of ownership
High level of accuracy and attention to detail
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Business Area: OPIS-CMA
Job Category: Marketing & Product Management
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Req ID: 37004